Marketing challenges? Time to MacGyver it.
At MacGyver Marketing, we believe every business deserves creative, resourceful, and effective marketing solutions. Just like our namesake, we’re skilled at making the most of what’s available, turning challenges into opportunities and ideas into results. From strategy and storytelling to execution and analytics, we partner with you to uncover what makes your brand unique and bring it to life in a way that connects with your audience.
6+ years | 75+ customers | 80+ implementations | 30,000+ deliverables
Our Values
We Are Resourceful.
At MacGyver Marketing, we believe the best solutions don’t always require the biggest budgets. We pride ourselves on making the most of what’s available, finding innovative ways to help your brand stand out.
We Are Collaborative.
We don’t just work for you; we work with you, taking true ownership of your organization’s success. Our team partners closely with you to align on vision, strategy, and goals, ensuring every initiative ladders up to the bigger picture. Instead of simply checking boxes, we focus on the outcomes that matter: building momentum, strengthening your brand, and driving meaningful growth together.
We Are Trustworthy.
We cut through the noise with honesty and transparency. No gimmicks, no overpromises, just straightforward strategies you can trust. Our clients know exactly what they’re getting: clear communication and work that delivers.
We Are Innovative.
The marketing landscape never stands still, and neither do we. From fresh ideas to modern tools, we approach every project with curiosity and forward thinking. Our focus is on helping your brand stay ahead of the curve with strategies that make an impact.
We Are Scalable.
Our solutions are built to adapt, expand, and evolve as your needs change. We focus on creating flexible, sustainable marketing that delivers results today and scales effortlessly for tomorrow.
Sign up for our newsletter
Get monthly marketing tips and tricks straight to your inbox!
Our Story
MacGyver Marketing was born from a love of creative problem-solving and a passion for helping businesses grow the right way. Rebecca Heidgerd discovered her enthusiasm for marketing early in her career as the ninth employee at a nonprofit biotech. Surrounded by a small, scrappy team, she fell in love with telling brand stories and finding clever ways to make an impact with limited resources. Every challenge became an opportunity to innovate, experiment, and learn—an approach that would later become the backbone of MacGyver Marketing.
In 2019, Rebecca launched MacGyver Marketing to help businesses of all sizes connect authentically with their audiences. Today, the agency focuses on creating strategies, systems, and campaigns that allow companies to operate more effectively. From building strong foundations to delivering measurable results, MacGyver Marketing helps clients grow smarter, faster, and with more confidence.
Meet Rebecca
Rebecca pairs 25 years of marketing expertise with the industry’s latest technology to give clients a superior boutique agency experience. She has worked across nonprofits, startups, and global companies, leading campaigns that span strategy, storytelling, and industry best practices.
Outside of marketing, Rebecca is a licensed foster parent, has traveled to all seven continents (Patagonia’s up next!), and loves hunting for unique furniture.
But enough about her—let’s hear about you.
Let's Talk
Ready to chat about your marketing needs?