Marketing that works. No BS.

At MacGyver Marketing, we’ve been in your shoes. Our strategies aren’t based on the latest fads; they’re based on deep experiential knowledge of the industry and rigorous data analysis. We prioritize a genuine understanding of your brand to deliver precise, innovative marketing solutions that promise growth now and in the future.

5+ years | 30+ customers | 3,000+ deliverables

Our Values

We'll Be Collaborative

There is no one-size-fits-all when it comes to marketing, and certainly not when it comes to your brand. We’ll always put your goals first and collaborate to deliver the right solutions that work for YOU. Our experts go in-depth on your story, processes, data, and results, and design solutions specifically for your goals that play to your team’s strengths. We’re always open to feedback, always available to adjust, and always beside you to achieve the results you’re aiming for.

We'll Be Resourceful

Harness the power of expert-level marketing without going over budget. We’ll go back to the basics to find what’s working and what’s not. How can we efficiently re-envision what already exists and make it successful? How do we see an impact with quick wins? With our team of strategic minds at work, we’ll approach marketing efforts efficiently to spend where it matters and scale back where it doesn't. And we'll offer creative solutions to get the job done well without extra padding.

We'll Be Scalable

Scaling your brand can feel like a lot. Trust us, we get it. That’s why we approach every project with both short and long-term thinking in mind—focusing not only on building toward your current business goals but also on developing a marketing plan that drives your business toward a scalable, successful future.

With MacGyver Marketing as your partner, you'll avoid amassing technical debt you'll inevitably pay for later and ensure you're building an organization ready to support the growth you desire.

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Our Story

Rebecca Heidgerd founded MacGyver Marketing out of a love for marketing and helping businesses grow well. She first discovered her love for marketing as the 9th employee of a nonprofit biotech. She couldn't get enough of telling good stories through different channels and constantly staying on her toes with the latest marketing trends.

Now, she’s an adjunct marketing professor at Bentley University, sharing her expertise with the next generation of marketers. Her goal for MacGyver Marketing is to help businesses understand how to effectively reach the people they need to grow. Because the best marketing is human at the end of the day. As an agency, our focus is on helping others put the right structure, systems and channels in place so they can be more human in their day-to-day business—making for more fun and effective marketing. The sooner you do this with your business, the more you'll accomplish. We'd love to help you get started!

Rebecca Branding Session-88_web2size
Rebecca's Branding Session

Meet Rebecca

As a Florida native, I have a penchant for fresh fruit, sunshine and bright colors. Specifically, all things orange. What's a happier color than orange? (Note: Mangoes and honeybell oranges? Also orange.) I've been to all seven continents, and Africa has a very special place in my heart. There is truly nothing like an African sky. I like baking pies and quiches, and stand firmly against store-bought crust. I am a licensed foster parent and enjoy playing “fun aunt” for kids of all ages. I regularly scour high-end secondhand furniture stores and Facebook Marketplace for unique finds to furnish my home. My last purchase was a custom game table with hand-carved checker and backgammon pieces. Checkers, anyone? 


But enough about me, I want to hear about you.


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Let's Talk

Ready to chat about your marketing needs?