At MacGyver Marketing, we primarily work with clients in B2B software and services, education technology (EdTech), and healthcare. From startups to mid-size businesses, we love to partner with clients who are established and ready to grow.
We've run full marketing strategy and programs, optimized and stood up HubSpot implementations, scaled paid search and paid social, improved YouTube visibility and results, and rebranded businesses for scale.
B2B Solutions
B2B Software as a Solution (SaaS)
B2B Education Technology (EdTech)
B2B Healthcare
ROI CX Solutions improves quality leads by 106%. Plus, a 700% increase in new users via ABM campaigns, with a 125% increase in warm leads delivered per month.
“MacGyver Marketing goes above and beyond to execute a plan to grow your business and make the sales and marketing process run efficiently. They also are amazing at helping you gain visibility into all aspects of your sales and marketing. I would absolutely recommend them to anyone.”
–Han Butler, President
CRM Implementation
Account-Based Marketing
Sales Enablement
HubSpot Onboarding
Email Marketing
Search Engine Optimization
Full Inbound Marketing Services
Website Development
Sales & Marketing Alignment
CRM Migration
ACG achieves a 362% increase in email traffic year over year, with unique link clicks almost tripling, click-through rate more than doubling, and unsubscribes per email cut in half.
"Rebecca and her team at MacGyver Marketing have been wonderful to work with. They implemented our email marketing and set up reports within our CMS and Google Analytics that allow us to measure return on investment and better analyze how well our campaigns and automations are performing. While MacGyver Marketing may have other clients, they made us feel like we were the only ones, always prioritizing our needs and ensuring that project goals and deadlines were progressing and met in a timely manner. Rebecca and her team are very knowledgeable and takes the time to thoroughly analyze the problems, explain recommendations, and work great with staff."
–Joanna Spahr, Director of Membership & Marketing
Email Audit
Email Marketing Strategy & Execution
SEO Audit
SEO Strategy & Execution
Anark Experiences An Omnichannel Marketing Revolution with Total Organic Leads up by 144% YoY, Total Qualified Leads up by 129% YoY, and Website Views per Active User up by 79% YoY.
“Rebecca brings the perfect amount of ‘been there, done that’ expertise combined with a drive to understand her customers' goals and objectives. Together with her diverse set of skilled marketing professionals, she's able to help companies in a variety of areas as much (or as little) as they need. I can't recommend Rebecca and MacGyver Marketing enough.”
– Patrick Dunfey, VP of Marketing at Anark
Content Marketing
Email Marketing
UX & Usability
Website Design
HubSpot Onboarding
Conversion Optimization
Paid Search Marketing
SEO
Educational technology company triples conversion rates at no added cost by reducing cost per converted lead by 67%.
MacGyver Marketing reconfigured this leading ed-tech company’s paid search program to reduce costs and improve converted leads. By structuring better PPC best practices, we put ads in front of more qualified users and tripled converted leads at a time when the overall industry was struggling. The EdTech company achieved a 67% reduction in cost per converted lead, a 42.6% reduction in cost per MQL, and a 35.7% improvement in search ad click-through rate.
Paid Search / PPC
SEO Audit
CRM Hygiene
The Grommet’s ROAS reached an all-time high thanks to catalog fixes and focused ad campaigns from MacGyver Marketing.
“It was fairly exceptional to have somebody of Rebecca’s breadth of experience available to cover so many aspects of marketing. Rebecca will own your business the way an internal employee will own it long-term. She and her team will come up to speed very quickly and take the responsibility it requires to do the legwork in a very short time.”
- Jules Pierri, Founder & CEO
Interim CMO
Paid Social Advertising
Oofos saw a 170% increase in revenue with MacGyver’s services, with a 56% increase in return on ad spend and a 51% decrease in cost per action.
“Rebecca demonstrated consistency in both her vision and strategy. Overall, she made us feel good. She was on the same page as us and became a great partner before the contract began. Rebecca provided us with strategic direction and pursued goals on a strategic thinking level. She set us up to be successful.”
- Stephanie Greenstein, Head of Global Branding Marketing
Paid Social Advertising
Ed-Tech Company’s Email Deliverability Soars with Open Rates Increasing from Less Than 1% to Over 20% and Its Revenue Rebounding to Net Positive.
By combining technical optimizations with strategic engagement practices, MacGyver Marketing transformed the client’s email marketing from a liability to a powerhouse for growth.
Email Marketing
Content Marketing
Paid Search Marketing
SEO
Social Media Marketing
HubSpot Onboarding
CRM Hygiene
Let's Talk
Ready to chat about your marketing needs?