Our Approach
At MacGyver Marketing, we offer end-to-end marketing solutions to increase leads, drive conversions, and boost your ROI. From concept to completion, we’ll comprehensively develop (or revitalize) your marketing plan, ensuring every channel works together to deliver optimal growth. By combining proven marketing strategies with thoughtfully implemented AI tools, we help businesses work more efficiently and stay competitive in an evolving digital landscape.
Our Promise
When you work with MacGyver, your point of contact will always be Rebecca Heidgerd, our Principal and Founder. Rebecca has multiple HubSpot certifications, more than 25 years of marketing experience, and is committed to ensuring you receive superior service. At MacGyver, your marketing needs will not be handed off to junior employees. Instead, you will have senior-level insight and personalized attention every step of the way.
Services we offer
Tired of sifting through low-quality leads? As a full-service digital agency, we hone in on your target audience, utilizing AI tools when it's efficient and helpful. This ensures every prospect aligns with your ideal customer profile and allows you to make accurate, data-driven decisions.
Lost in the crowd? Our strategic, results-focused campaigns strengthen your brand's presence and help you stand out, even in a crowded market.
Unsure if your marketing spend is yielding results? We deploy data-backed strategies, ensuring every dollar contributes to tangible growth.
Our End-to-end marketing solutions
From strategy formulation to execution, our comprehensive, multichannel approach drives results, ensuring your marketing vision becomes a tangible reality.
Account-Based Marketing (ABM)
Whether you're looking to expand within existing accounts, break into new markets, or strengthen customer relationships, our ABM strategies ensure your marketing efforts are hyper-targeted, efficient, and ROI-focused. Our team takes a strategic, data-driven approach to identify key accounts, personalize messaging, and craft multi-channel campaigns. We then align sales and marketing efforts, leverage intent data, and deliver tailored content—all to help you close bigger deals faster.
ABM Campaign Development & Execution
Account Nurturing Strategies
Cross-Channel Coordination
Lead Scoring & Segmentation
Performance Analytics & Reporting
Sales & Marketing Alignment
Target Account Identification
Content & Social Media Marketing
Our copywriters and designers create high-impact content that attracts, engages, and converts your ideal customer. Through in-depth research and stakeholder interviews, we develop everything from SEO-driven blog posts and pillar content to white papers, one-pagers, and refreshed website copy that aligns with your voice and strategy.
We extend that content into strategic social media programs designed to generate leads, build brand loyalty, and elevate thought leadership. We build your content calendar, execute on creative design, and manage your campaigns across LinkedIn, Facebook, Instagram, Reddit, X (formerly Twitter), and YouTube, handling both organic and paid efforts. Whether it’s community engagement or influencer collaborations, we ensure your brand stays relevant, visible, and top of mind.
Audience Engagement
Brand Messaging
Case Studies
Content Development
Content Strategy & Creation
Copywriting
Email Content Strategy
Influencer Partnerships
Keyword Research
Organic Search
SEO
Social Media Advertising
Social Media Strategy
Conversion Rate Optimization (CRO) & UX
At MacGyver Marketing, we are all about turning site visitors into customers. We analyze your website, landing pages, and marketing funnels to identify friction points and missed opportunities. From A/B testing and UX enhancements to optimized call-to-action (CTA) strategies and persuasive copywriting, we fine-tune every element of your website to boost engagement and drive results.
Our team is experienced across platforms, including HubSpot, WordPress, Webflow, Craft CMS, and Contentful. We’ll help you refine your desktop and mobile UX to increase sign-ups, sales, and lead generation.
Brand Refresh
Digital Design
Usability Studies
User Experience (UX)
UX Audits
Web Development
Website Management
Website Optimization
Customer Relationship Management (CRM)
We want you to get the most out of your Customer Relationship Management (CRM) system. To do this, our team dives deep into your existing CRM workflows. We streamline processes, eliminate inefficiencies, and ensure your team is leveraging the platform to its fullest potential (including the latest AI tools). Whether it’s customizing fields, automating follow-ups, or integrating with other tools in your tech stack, we tailor your CRM to support smarter sales, provide better customer insights, and ultimately, build stronger relationships. Our goal is to turn your CRM into a powerful engine for growth—easy to use, ready to scale, and aligned with your strategy.
CRM Implementation
CRM Optimization
Data Migration & Cleanup
Lead Management
Pipeline Management
Segmentation and Targeting
User Training & Support
Workflow Automation
Email Deliverability
The MacGyver Marketing team goes beyond surface-level fixes to audit your entire email ecosystem, from authentication protocols (SPF, DKIM, DMARC) and sender reputation to list hygiene, engagement patterns, and platform configuration. Our team stays up to date on the latest changes from email providers like Gmail and Outlook, so your emails always align with evolving requirements and sending standards.
The result is a clear, actionable roadmap that strengthens your sending infrastructure, improves inbox placement, and protects your brand’s credibility.
Blacklist Monitoring & Remediation
Email Deliverability Audit
Email Infrastructure & Domain Warm-Up Strategy
Email List Hygiene & Database Health Optimization
Email Platform Configuration
Engagement & Sending Cadence Optimization
Inbox Placement Testing
Ongoing Deliverability Monitoring & Reporting
Sender Reputation Monitoring & Repair
Spam Filter Analysis
SPF, DKIM, and DMARC Setup & Authentication Alignment
Email Marketing & Automation
Struggling with landing in the inbox? We audit your entire email setup to identify poor practices and pinpoint what is triggering spam filters. We then develop a strategy to re-engage your contacts, fix your domain health, and keep your lists clean.
Once you are properly set up, we help you nurture leads, engage customers, and drive conversions with strategic, high-impact campaigns. From automated drip sequences and newsletters to personalized sales outreach and promotional campaigns, we tailor email content to your audience. And we optimize every aspect—subject lines, design, segmentation, and A/B testing—to maximize your open rates, clicks, and ROI.
ActiveCampaign
Braze
Campaign Implementation
Campaign Monitor
Drip Campaigns
Email Audits
Email Marketing Strategy
HubSpot
Lifecycle Marketing
Marketing Automation
Pardot
Salesforce
SendGrid
Strategy Development
Fractional Chief Marketing Officer (CMO)
To work with Rebecca Heidgerd is to gain executive-level marketing leadership without the full-time cost. Whether you need strategic direction, campaign oversight, or team mentorship, Rebecca steps in to guide your efforts and drive results. She aligns your marketing strategy with business goals, manages vendors and internal teams, and brings clarity to your brand’s positioning and performance. Rebecca provides the insight, structure, and momentum you need to scale with confidence.
Digital Marketing Strategy
Global Marketing Strategy
Integrated Marketing Solutions
Marketing Operations Management
Outsourced CMO
Part-time or Interim CMO
Growth & Performance Optimization
At MacGyver Marketing, we take a cross-functional approach that blends conversion rate optimization, marketing and revenue operations, attribution, and campaign performance to uncover genuine growth opportunities. From there, we connect the dots across your campaigns, systems, and data to ensure every part of your marketing ecosystem is delivering strong results. The result is a smarter, more efficient marketing engine that scales with your business.
A/B and Multivariate Testing Strategy
Campaign Performance Analysis
Conversion Rate Optimization (CRO) Audits
Funnel Analysis and Optimization
Growth Strategy Refinement
KPI Development
Marketing Attribution
Ongoing Performance Monitoring
Performance Tracking Dashboards
HubSpot Services & Audits
Our HubSpot audit is a comprehensive evaluation of your entire portal to ensure your systems, data, and processes are aligned to support performance and growth. We dig into everything: lifecycle stages, lead flow, automation, reporting, and user adoption. After identifying gaps, inefficiencies, and opportunities for improvement, we map them to a clear, actionable plan to drive stronger adoption across your team.
Beyond the audit, we provide hands-on support across all HubSpot services, including Marketing Hub, Sales Hub, Operations Hub, Service Hub, and Content Hub. Whether it’s optimizing campaigns, refining pipelines, improving data integrity, streamlining workflows, or enhancing your website and content experience, we ensure that each Hub works together seamlessly to support your broader business goals.
CRM Deduplication Analysis
Data Hygiene
Email Performance Review
HubSpot Configuration & Best Practice Alignment
Integration & App Ecosystem Review
Lead Management & Routing Process Evaluation
Portal & Data Structure Review
Reporting & Dashboard Audit
User Adoption & Permissions Assessment
Workflow & Automation Audit
Marketing & Revenue Operations
Our team specializes in aligning your marketing, sales, and customer success teams to optimize the entire revenue lifecycle. We’ll help you implement and manage marketing automation systems, develop scalable workflows, and integrate tools that enable your team to work smarter, not harder. We also strategically incorporate AI-powered tools and agents to automate repetitive operational tasks, improve efficiency, and support better decision-making, always with thoughtful oversight and a focus on customer experience.
With Revenue Operations, we further streamline processes, enhance collaboration, and improve the efficiency of all revenue-generating functions to ensure lead generation, pipeline management, and customer retention are coordinated at every stage. Throughout it all, we keep a consistent pulse on your revenue goals, how our efforts meet them, and adjust accordingly.
By using automation, AI-assisted workflows, improved data flow, and actionable insights, we help you streamline operations, reduce friction, and focus on sustainable revenue growth.
AI Agents
AI-Assisted Workflows
Campaign Performance Tracking
CRM Management
Data Hygiene & Enrichment
Funnel Optimization
Lead Scoring & Attribution
Lifecycle and Segmentation Strategy
Marketing Automation
Revenue Reporting & Forecasting
Marketing Attribution & Analytics
We connect the dots across your marketing ecosystem to track how channels, campaigns, and touchpoints contribute to pipeline and closed deals. By aligning your CRM, marketing automation platform, and analytics tools, we build a reliable attribution model that reflects how your buyers truly engage, not just last-click assumptions.
Beyond setup, we help you operationalize attribution as an ongoing decision-making tool. From dashboarding and reporting to campaign optimization and revenue forecasting, MacGyver Marketing ensures your team is using data to drive smarter strategy, improve ROI, and scale what works.
Campaign & Channel Tracking
CRM & Marketing Platform Data Integration
Data Hygiene
Lifecycle Stage & Funnel Conversion Tracking
Ongoing Attribution Optimization & Strategy Consulting
ROI Analysis by Campaign, Channel, and Source
Utilizing UTMs
Marketing Strategy
At MacGyver Marketing, we align your brand’s messaging, content, digital presence, and customer touchpoints to create a cohesive and results-driven strategy. We work closely with your leadership and board to identify company goals, craft quarterly and annual marketing strategies, and proactively communicate how our plans ladder back to your bottom line.
Whether you need to refine your go-to-market strategy, optimize conversion paths, or integrate sales and marketing efforts, we’ll develop a comprehensive, data-backed plan that turns your marketing into a powerhouse for success.
By using automation, AI-assisted workflows, improved data flow, and actionable insights, we help you streamline operations, reduce friction, and focus on sustainable revenue growth.
Brand Positioning
Budget Allocation
Content Strategy
Customer Persona Development
Go-to-Market Strategy
Market Research
Omnichannel Planning
Sales & Marketing Alignment
Marketing Technology Implementation & Migration
Let us take the stress out of selecting, setting up, and syncing the right marketing technologies for your business. We’ll help you identify the right technology that aligns with your goals, be it email platforms, automation tools, analytics, or lead generation systems.
When you’re ready to migrate, we’ll handle every step of the process, from auditing your current systems and mapping data flows to securely moving assets, automations, and audience segments without disrupting operations. Our approach is hands-on, strategic, and focused on creating a martech stack that works for you.
Data Migration
Marketing Automation Setup
Platform Selection & Recommendation
Post-Migration Support
System Integration
Tag Management
Search Engine Optimization (SEO), Answer Engine Optimization (AEO), & Paid Advertisement (PPC)
We help you improve online visibility, attract the right audience, and drive both immediate results and long-term growth through a strategic blend of SEO, AEO, and paid advertising. Our comprehensive approach to search engine optimization and answer engine optimization includes technical SEO, content strategy, keyword research, schema markup, conversational search optimization, and on-page and off-page optimization. We enhance site performance, optimize content for both traditional search engines and AI-powered answer platforms, and build high-quality backlinks to strengthen your authority, increase organic traffic, and improve visibility in AI-generated search results.
At the same time, we create and manage high-performing paid media campaigns designed to deliver measurable ROI. Using targeted audience segmentation, A/B testing, and continuous data-driven optimization, we ensure every dollar spent works harder. Across platforms like Google, Bing, LinkedIn, Meta (Facebook and Instagram), Reddit, and YouTube, we handle everything from keyword research and ad creation to bidding strategies and performance monitoring.
A/B Testing & Ad Variation Analysis
Ad Copywriting & Creative Development
AI Search Visibility Optimization
Budget Allocation & Bid Management
Campaign Creation & Management
Competitor Analysis
Content Strategy & Optimization
Conversational Keyword and Query Strategy
Data Analysis & Insights
Display Advertising & Banner Ads
FAQ and Structured Content Development
Keyword Research
Landing Page Optimization for Ads
Off-Page SEO & Backlinking Strategy
On-Page SEO Optimization
Organic Search Traffic Improvement
Paid Search
Performance Reporting & ROI Analysis
Retargeting & Remarketing Strategies
SEO Performance Reporting & Analytics
Technical SEO Audits & Improvements
Tech Stack Optimization
Our Tech Stack Optimization service begins with a comprehensive audit of your current marketing and sales tools to identify redundancies, data silos, and underutilized features. We evaluate how your platforms integrate and support your business goals, and then we offer recommendations for how to streamline workflows, reduce costs, improve data accuracy, and strategically incorporate AI. By aligning your CRM, marketing automation, analytics, and other platforms, we ensure your tech stack supports your business goals and drives measurable results.
HubSpot Integrations
Marketing Automation
Marketing Operations Management
Software Implementation
Tech Stack Evaluation
Let's Talk
Ready to discuss your marketing strategy needs? We're here to help. Reach out to schedule a call, and we'll customize a proposal that suits your business needs.