If you’re a Healthcare or Medical company using HubSpot as your CRM, you already have access to key insights into your email campaigns’ performance. But have you ever wondered how your performance compares to that of other companies like yours? If your emails have a unique open rate of 16%, are you outperforming similar businesses? Are your new email subscriber numbers reflective of successful lead generation, or do you have room to grow?
To fully understand what the numbers in HubSpot mean for your business, you need to know where you are performing above industry standard and where improvements may be necessary. As a certified Databox Benchmark Partner, I’ve created a Healthcare & Medical HubSpot Email Marketing Benchmarks group to provide B2B companies like mine valuable insights into how they’re performing in the market. So, let’s dig in!
Why Do Healthcare & Medical Email Marketing Benchmarks Matter?
Your email marketing benchmarks directly impact both your marketing effectiveness and your bottom line. Understanding these benchmarks enables you to make more strategic, data-driven decisions in email marketing campaigns. If you know the industry benchmark for HubSpot email marketing, you can:
-
Set Realistic Goals.
- Benchmarks provide a clear picture of industry standards, helping healthcare companies set informed goals for their email marketing efforts. Knowing average open rates, click-through rates, and conversion rates allows businesses to gauge their performance against peers and competitors, ensuring their targets are grounded in reality.
-
Identify Opportunities for Improvement.
- By comparing your email marketing metrics against benchmarks, you can quickly identify areas where your campaigns may be underperforming. You can discern where to prioritize efforts and resources toward strategies that need refinement or overhaul, such as improving email content, personalization, or calls-to-action.
-
Enhance Customer Engagement.
- Benchmarks related to engagement metrics, like open and click-through rates, highlight the effectiveness of your messaging and content strategy. Understanding these benchmarks enables medical companies to fine-tune their email campaigns to better engage their audience, fostering stronger relationships and potentially accelerating the sales cycle.
-
Optimize Email Deliverability.
- Keeping an eye on benchmarks related to bounce rates can alert companies to potential deliverability issues. High performance in these areas relative to benchmarks signifies healthy email practices, while underperformance may indicate the need for a closer examination of email lists, segmentation, and content relevance.
-
Drive Better ROI.
- Ultimately, benchmarks help healthcare companies improve the return on investment (ROI) of their HubSpot email marketing campaigns. By understanding what works well within the industry, businesses can adopt best practices and innovations that boost campaign effectiveness, lead generation, and sales conversions, leading to a more favorable ROI.
-
Stay Competitive.
- The digital marketing landscape is evolving constantly (hello, AI!). It’s crucial for medical companies to stay aware of current benchmarks so they can remain competitive. Benchmarks often reflect emerging trends and shifts in buyer behavior, enabling proactive businesses to adapt their strategies to maintain or gain an edge in the market.
-
Facilitate Strategic Planning.
- Email marketing benchmarks are not a report card; they're a strategic tool. The insights you gain can inform your broader marketing strategy and planning, helping your company allocate budget and resources more effectively to maximize the impact of your email marketing and overall digital marketing efforts.
By leveraging email marketing benchmarks, healthcare companies can navigate the complexities of digital marketing in 2024 with greater confidence and precision. This is the kind of actionable data that leads to more successful campaigns and a stronger bottom line.
What Healthcare & Medical HubSpot Email Marketing Benchmark Numbers Are Most Important?
Through years of working with healthcare companies across a wide range of industries and company size, I’ve identified a few key benchmarks as trustworthy markers of performance. If your HubSpot metrics are outperforming in these three areas, you are likely to see significant ROI.
-
Contact to Customer Conversion Rate:
- This metric is the cornerstone of effective Healthcare HubSpot email marketing, reflecting your ability to nurture leads into customers. This benchmark lets you know if you’re successfully engaging your audience and effectively moving them down the funnel.
-
Emails Unique Opened:
- This indicator measures how compelling your subject lines and sender reputation are. Higher-than-average open rates mean your audience finds your emails irresistible – the HubSpot email campaigns are strong with you, my friend!
-
New Email Subscribers
- The lifeblood of any email marketing strategy, this metric highlights the growth of your audience and the potential for future sales. Nothing tells you more about how you’re doing with lead generation than this benchmark.
How your email marketing stacks up against other medical companies using HubSpot in these three key areas is a significant indicator of how your email campaigns are performing – and where you should focus your marketing efforts.
What Are Healthcare & Medical B2B Email Marketing Benchmark Reports Telling You?
Databox’s Benchmark charts highlight the information that matters most to your business. These charts make it easy to visualize how your HubSpot email marketing compares to other healthcare companies – you just need to know what data you’re looking for. Here’s a quick overview:
-
Visualized Data
- Regardless of which metric you choose, Databox’s benchmark reports provide color-coded reports that show exactly where your company’s HubSpot email marketing performance falls in the spectrum of medical businesses like yours.
-
Data Range Analysis
- The concentration of data points offers insights into averages and outlier performances. Within your chosen metric, you’ll see how the bottom 25% of healthcare businesses are performing, how the top 25% are performing, and where the median is.
-
Comparative Insights
- Knowing whether you're in the top quartile or below median performance provides actionable insights. It's not just about where you are, but where you could be.
All data is specific to healtchare companies that leverage HubSpot for their marketing emails. These benchmarks show you exactly where you’re succeeding (time to double down!) and where there’s room for improvement.
How Can My Healthcare or Medical Company Get Access to Benchmarks?
Joining the Healthcare & Medical HubSpot Email Marketing Benchmark Group is simple. By connecting your HubSpot account to our group, you’ll unlock a dashboard where you can view your email marketing performance from a variety of angles. Here, we visualize key metrics such as Contact to Customer Conversion Rate, Emails Unique Opened, and New Email Subscribers, offering you a panoramic view of where you stand in the competitive landscape.
Our benchmarking is anonymous and private to each company, but the data you see is pulled directly from other members of the group. Whether you perform above or below the benchmark, I encourage you to look beyond the raw numbers and delve into what they mean for your healtchare marketing strategy.
Benchmarks can serve as measuring tape – but what you do with the insights into your email marketing performance is where you make impact. Whether it's refining your email content, segmentation, or overall approach, our group provides the context and our free consultation offers the guidance to take your medical HubSpot email marketing to the next level.