Our Approach
At MacGyver Marketing, we offer end-to-end marketing solutions for increasing leads, driving conversions, and boosting ROI. From concept to completion, we’ll comprehensively develop (or revitalize) your marketing plan, ensuring every channel works together to deliver optimal growth.
Our Promise
Your point of contact will always be Rebecca Heidgerd, our Principal and Founder, who has multiple HubSpot certifications and more than 20 years of marketing experience. Rebecca will personally review all work to ensure you get superior service.
Services we offer
Tired of sifting through low-quality leads? As a full-service digital agency, we hone in on your target audience. This ensures every prospect aligns with your ideal customer profile and allows you to make accurate, data-driven decisions.
Lost in the crowd? Our strategic, results-driven campaigns elevate your brand's presence, ensuring you stand out, even in a saturated market.
Unsure if your marketing spend is yielding results? We deploy data-backed strategies, ensuring every dollar contributes to tangible growth.
Our End-to-end marketing solutions
From strategy formulation to execution, our comprehensive, multichannel approach drives results, ensuring your marketing vision becomes a tangible reality.
Account-Based Marketing / ABM
Tailor your approach for maximum impact. Our Account-Based Marketing strategies laser-focus on high-value prospects, crafting personalized campaigns that resonate, engage, and convert at impressive rates.
Lead Scoring & Segmentation
ABM Campaign Development & Execution
Sales & Marketing Alignment
Account Nurturing Strategies
Target Account Identification
Performance Analytics & Reporting
Cross-Channel Coordination
Content Marketing
Tell your brand's story in a way that resonates. Through insightful content marketing, we create and curate narratives that engage, inform, and convert, solidifying your industry authority. Our writing team blends a background in journalism and marketing for the best in story ideation.
Content Strategy & Creation
Social Media Strategy
Keyword Research
Organic Search
Content Development
SEO
Case Studies
Email Content Strategy
Copywriting
Conversion Optimization, UX & Usability
Craft digital experiences that delight and convert. Specializing in UX, Usability, and Conversion Optimization, we fine-tune your website's journey, ensuring smooth navigation, engaging interactions, and higher conversion rates.
Website Optimization
Web Development
Website Management
Digital Design
Brand Refresh
User Experience (UX)
Usability Studies
UX Audits
Email Marketing & Social Media Marketing
Craft compelling conversations right in their inbox or feed. Our email marketing and social strategies blend creativity with data, ensuring personalized messages that captivate audiences and drive measurable results.
Email Audits
Email Marketing Strategy
Strategy Development
Campaign Implementation
Drip Campaigns
Marketing Automation
Lifecycle Marketing
Social Media Marketing
Hubspot
ActiveCampaign
Campaign Monitor
Sendgrid
Braze
Salesforce Pardot
Fractional CMO
Unlock the expertise of a Chief Marketing Officer without the full-time commitment. Our Fractional CMO solution provides strategic guidance, technical expertise, and experienced hands-on support, bridging gaps and driving growth tailored to your unique needs.
Outsourced CMO
Part Time or Interim CMO
Digital Marketing Strategy
Global Marketing Strategy
Marketing Operations Management
Intergrated Marketing Solutions
HubSpot’s Marketing, Sales, Service, Content & Ops Hub
Unlock the full potential of HubSpot's Marketing, Sales, Service, Content and Operations Hubs with a team that has been using HubSpot since it started. From initial setup to advanced campaign execution, we harness its power to supercharge your inbound strategies and drive unparalleled engagement. Our Data Optimization services cleanse, analyze, and refine your datasets, ensuring accurate decision-making and strategies that resonate with real-world dynamics.
Certified HubSpot Provider
Email Marketing
Email Campaigns
Customer Journey Mapping
Data-Driven Personalization
ABM Strategy
Sales Enablement
HubSpot Migrations
Data Integration & Migration
Multi-Source Data Aggregation
Data Compliance
Data Reporting & Analytics
Traffic Analytics
Behavioral Tracking & Analysis
Predictive Analytics & Forecasting
Custom Analytics & Dashboard Creation
Contact Management
Lead Management & Segmentation
Data Cleansing & Quality Assurance
Database Health Checks
CRM Data Enrichment
Ad Tracking & Management
PPC / Paid Search
Maximize the impact of your ad spend. With our PPC & Paid Search Advertising Strategies, we target the right audiences and craft compelling ads that drive traffic, increase conversions, and offer unparalleled ROI.
Keyword Research
Data Analysis & Insights
Paid Search Campaign Creation & Management
Ad Copywriting & Creative Development
Landing Page Optimization for Ads
Budget Allocation & Bid Management
Retargeting & Remarketing Strategies
Display Advertising & Banner Ads
Performance Reporting & ROI Analysis
A/B Testing & Ad Variation Analysis
SEO / Search Engine Optimization
Boost your digital presence organically. Our search engine optimization tactics dive deep into algorithms and analytics, ensuring your content climbs search rankings and reaches your audience effectively and efficiently.
Keyword Research
Competitor Analysis
Organic Search Traffic Improvement
On-Page SEO Optimization
Off-Page SEO & Backlinking Strategy
Technical SEO Audits & Improvements
Content Strategy & Optimization
SEO Performance Reporting & Analytics
Tech Stack Optimization
Navigate the maze of marketing tools with confidence. We streamline and optimize your tech stack, ensuring seamless integration and maximizing the efficiency and impact of every digital asset. Leverage the tools you already use and adopt new solutions you need.
Tech Stack Evaluation
Software Implementation
HubSpot Integrations
Marketing Operations Management
Marketing Automation
Let's Talk
Ready to discuss your marketing strategy needs? We're here to help. Reach out to schedule a call and we'll customize a proposal that suits your business needs.