Our Approach
At MacGyver Marketing, we offer end-to-end marketing solutions for increasing leads, driving conversions, and boosting ROI. From concept to completion, we’ll comprehensively develop (or revitalize) your marketing plan, ensuring every channel works together to deliver optimal growth.
Our Promise
Your point of contact will always be Rebecca Heidgerd, our Principal and Founder, who has multiple HubSpot certifications and more than 20 years of marketing experience. Rebecca will personally review all work to ensure you get superior service.
Services we offer
Tired of sifting through low-quality leads? As a full-service digital agency, we hone in on your target audience. This ensures every prospect aligns with your ideal customer profile and allows you to make accurate, data-driven decisions.
Lost in the crowd? Our strategic, results-driven campaigns elevate your brand's presence, ensuring you stand out, even in a saturated market.
Unsure if your marketing spend is yielding results? We deploy data-backed strategies, ensuring every dollar contributes to tangible growth.
Our End-to-end marketing solutions
From strategy formulation to execution, our comprehensive, multichannel approach drives results, ensuring your marketing vision becomes a tangible reality.
Account-Based Marketing (ABM)
Whether you're looking to expand within existing accounts, break into new markets, or strengthen customer relationships, our ABM strategies ensure your marketing efforts are hyper-targeted, efficient, and ROI-focused. Our team takes a strategic, data-driven approach to identify key accounts, personalize messaging, and craft multi-channel campaigns. We then align sales and marketing efforts, leverage intent data, and deliver tailored content—all to help you close bigger deals faster.
Lead Scoring & Segmentation
ABM Campaign Development & Execution
Sales & Marketing Alignment
Account Nurturing Strategies
Target Account Identification
Performance Analytics & Reporting
Cross-Channel Coordination
Content Marketing
Our copywriters and designers craft high-impact content that attracts, engages, and converts your ideal customer. We conduct interviews and meticulously research your industry to create everything from regular blog posts and pillar content that boost your SEO to in-depth white papers and one-pagers that establish your credibility. We can also rework and refresh your website copy to ensure it aligns with your voice, audience, and current strategy. Let’s position you as a thought leader today.
Content Strategy & Creation
Social Media Strategy
Keyword Research
Organic Search
Content Development
SEO
Case Studies
Email Content Strategy
Copywriting
Conversion Rate Optimization (CRO): UX & Usability
At MacGyver Marketing, we are all about turning site visitors into customers. We analyze your website, landing pages, and marketing funnels to identify friction points and missed opportunities. From A/B testing and UX enhancements to optimized call-to-action (CTA) strategies and persuasive copywriting, we fine-tune every element of your website to boost engagement and drive results.
Our team is experienced across platforms, including HubSpot, WordPress, Webflow, Craft CMS, and Contentful. We’ll help you refine your desktop and mobile UX to increase sign-ups, sales, and lead generation.
Website Optimization
Web Development
Website Management
Digital Design
Brand Refresh
User Experience (UX)
Usability Studies
UX Audits
Customer Relationship Management (CRM)
We want you to get the most out of your Customer Relationship Management (CRM) system. To do this, our team dives deep into your existing CRM workflows. We streamline processes, eliminate inefficiencies, and ensure your team is leveraging the platform to its fullest potential. Whether it’s customizing fields, automating follow-ups, or integrating with other tools in your tech stack, we tailor your CRM to support smarter sales, provide better customer insights, and ultimately, build stronger relationships. Our goal is to turn your CRM into a powerful engine for growth—easy to use, ready to scale, and aligned with your strategy.
CRM Implementation
CRM Optimization
Data Migration & Cleanup
Lead Management
Pipeline Management
Segmentation and Targeting
Workflow Automation
User Training & Support
Email Marketing
Struggling with landing in the inbox? We audit your entire email setup to identify poor practices and pinpoint what is triggering spam filters. We then develop a strategy to reengage your contacts, fix your domain health, and keep your lists clean.
Once you are properly set up, we help you nurture leads, engage customers, and drive conversions with strategic, high-impact campaigns. From automated drip sequences and newsletters to personalized sales outreach and promotional campaigns, we tailor email content to your audience. And we optimize every aspect—subject lines, design, segmentation, and A/B testing—to maximize your open rates, clicks, and ROI.
Email Audits
Email Marketing Strategy
Strategy Development
Campaign Implementation
Drip Campaigns
Marketing Automation
Lifecycle Marketing
Hubspot
ActiveCampaign
Campaign Monitor
Sendgrid
Braze
Salesforce Pardot
Fractional Chief Marketing Officer (CMO)
To work with Rebecca Heidgerd is to gain executive-level marketing leadership without the full-time cost. Whether you need strategic direction, campaign oversight, or team mentorship, Rebecca steps in to guide your efforts and drive results. She aligns your marketing strategy with business goals, manages vendors and internal teams, and brings clarity to your brand’s positioning and performance. Rebecca provides the insight, structure, and momentum you need to scale with confidence.
Outsourced CMO
Part Time or Interim CMO
Digital Marketing Strategy
Global Marketing Strategy
Marketing Operations Management
Intergrated Marketing Solutions
Fractional Email Marketing Agency
Looking for an Email Marketing Agency that gives you expert strategy, copywriting, design, and automation—without the overhead of a full in-house team or traditional agency? Look no further.
At MacGyver Marketing, our team becomes an extension of your business, managing everything from email audits and deliverability audits to creating welcome sequences and nurture campaigns. Whether you need ongoing support or help with a specific project, we bring data-driven insights and creative execution to boost open rates, clicks, and conversions.
Email Strategy Development
List Segmentation
Campaign Management
Email Automation
Copywriting & Design
Deliverability Optimization
A/B Testing
Analytics & Reporting
Platform Management
Fractional Marketing Operations
When you work with MacGyver Marketing, we’ll step in as your behind-the-scenes experts. We provide fractional support and strategy development, as we manage the systems, processes, and data that power your campaigns. From setting up and optimizing marketing automation tools to maintaining clean data, tracking performance, and ensuring smooth handoffs, we keep everything running like a well-oiled machine. We’ll bring structure, clarity, and consistency to your marketing engine, so your business can genuinely grow.
Process Operations
Campaign Operations
CRM Management
Data & Analytics
Attribution Modeling
Tech Stack Integration
Lead Management
Compliance & Governance
HubSpot’s Marketing, Sales, Service, Content & Ops Hub
Unlock the full potential of HubSpot's Marketing, Sales, Service, Content and Operations Hubs with a team that has been using HubSpot since it started. From initial setup to advanced campaign execution, we harness its power to supercharge your inbound strategies and drive unparalleled engagement. Our Data Optimization services cleanse, analyze, and refine your datasets, ensuring accurate decision-making and strategies that resonate with real-world dynamics.
Certified HubSpot Provider
Email Marketing
Email Campaigns
Customer Journey Mapping
Data-Driven Personalization
ABM Strategy
Sales Enablement
HubSpot Migrations
Data Integration & Migration
Multi-Source Data Aggregation
Data Compliance
Data Reporting & Analytics
Traffic Analytics
Behavioral Tracking & Analysis
Predictive Analytics & Forecasting
Custom Analytics & Dashboard Creation
Contact Management
Lead Management & Segmentation
Data Cleansing & Quality Assurance
Database Health Checks
CRM Data Enrichment
Ad Tracking & Management
Marketing Operations and Revenue Operations
Our team specializes in aligning your marketing, sales, and customer success teams to optimize the entire revenue lifecycle. We’ll help you implement and manage marketing automation systems, develop scalable workflows, and integrate tools that enable your team to work smarter, not harder.
Plus, we’ll streamline processes, enhance collaboration, and improve the efficiency of all revenue-generating functions to ensure lead generation, pipeline management, and customer retention are coordinated at every stage. Throughout it all, we keep a consistent pulse on your revenue goals, how our efforts meet them, and adjust accordingly.
By leveraging automation, improving data flow, and providing actionable insights, we help you streamline operations and focus on sustainable revenue growth.
Marketing Automation
CRM Management
Lead Scoring & Attribution
Data Hygiene & Enrichment
Campaign Performance Tracking
Funnel Optimization
Revenue Reporting & Forecasting
Lifecycle and Segmentation Strategy
Marketing Technology Implementation and Migration
Let us take the stress out of selecting, setting up, and syncing the right marketing technologies for your business. We’ll help you identify the right technology that aligns with your goals, be it email platforms, automation tools, analytics, or lead generation systems.
When you’re ready to migrate, we’ll handle every step of the process, from auditing your current systems and mapping data flows to securely moving assets, automations, and audience segments without disrupting operations. Our approach is hands-on, strategic, and focused on creating a martech stack that works for you.
Platform Selection & Recommendation
Data Migration
System Integration
Marketing Automation Setup
Tag Management
Post-Migration Support
Paid Advertising
Our team creates and manages high-performing ad campaigns leveraging targeted audience segmentation, A/B testing, and data-driven optimizations to ensure every dollar spent drives real results.
We utilize Google, Bing, LinkedIn, Meta (Facebook and Instagram), Reddit, and YouTube, handling keyword research, creating content, and monitoring performance. Whether you're focused on lead generation, brand awareness, or e-commerce sales, we’ll craft compelling ad creatives, fine-tune bidding strategies, and continuously optimize performance to help you achieve your goals.
Keyword Research
Data Analysis & Insights
Paid Search Campaign Creation & Management
Ad Copywriting & Creative Development
Landing Page Optimization for Ads
Budget Allocation & Bid Management
Retargeting & Remarketing Strategies
Display Advertising & Banner Ads
Performance Reporting & ROI Analysis
A/B Testing & Ad Variation Analysis
Search Engine Optimization (SEO)
We are here to help you improve online visibility, attract the right audience, and drive long-term organic growth. We take a comprehensive approach to search engine optimization, focusing on technical SEO, content strategy, keyword research, and on-page and off-page optimization to ensure your website ranks higher in search results.
To do this, our team enhances site performance, optimizes content for search intent, and builds high-quality backlinks to boost your authority and traffic. Whether you need a full-scale SEO strategy, local SEO improvements, or ongoing optimization, we tailor our efforts to help you stay ahead of the competition and drive sustainable results.
Keyword Research
Competitor Analysis
Organic Search Traffic Improvement
On-Page SEO Optimization
Off-Page SEO & Backlinking Strategy
Technical SEO Audits & Improvements
Content Strategy & Optimization
SEO Performance Reporting & Analytics
Strategy
At MacGyver Marketing, we align your brand’s messaging, content, digital presence, and customer touchpoints to create a cohesive and results-driven strategy. We work closely with your leadership and board to identify company goals, craft quarterly and annual marketing strategies, and proactively communicate how our plans ladder back to your bottom line.
Whether you need to refine your go-to-market strategy, optimize conversion paths, or integrate sales and marketing efforts, we’ll develop a comprehensive, data-backed plan that turns your marketing into a powerhouse for success.
Market Research
Customer Persona Development
Go-to-Market Strategy
Omnichannel Planning
Brand Positioning
Content Strategy
Budget Allocation
Sales & Marketing Alignment
Tech Stack Optimization
Our Tech Stack Optimization service begins with a comprehensive audit of your current marketing and sales tools to identify redundancies, data silos, and underutilized features. We evaluate how your platforms integrate and support your business goals, and then we offer recommendations for how to streamline workflows, reduce costs, and improve data accuracy. By aligning your CRM, marketing automation, analytics, and other platforms, we ensure your tech stack supports your business goals and drives measurable results.
Tech Stack Evaluation
Software Implementation
HubSpot Integrations
Marketing Operations Management
Marketing Automation
UX & Usability
From wireframing and A/B testing to mobile optimization and accessibility enhancements, our team ensures your digital experience is intuitive, engaging, and optimized for conversion. We analyze user behavior, identify friction points, and improve design to enhance usability across your website, landing pages, and digital products. Whether you're looking to reduce bounce rates, improve navigation, or increase conversions, we refine every touchpoint to deliver a smooth, user-friendly experience.
Website Optimization
Web Development
Digital Design
Brand Refresh
User Experience (UX)
Usability Studies
UX Audits
Let's Talk
Ready to discuss your marketing strategy needs? We're here to help. Reach out to schedule a call and we'll customize a proposal that suits your business needs.
Social Media Marketing
Whether you're looking to generate leads, increase brand loyalty, promote thought leadership, or drive website traffic, we tailor our social media efforts to align with your goals and complement our larger marketing strategies. We create social calendars, design static content, and manage campaigns across LinkedIn, Facebook, Instagram, Reddit, X (formerly Twitter), and YouTube. From organic posts and community management to paid social advertising and influencer collaborations, we ensure your brand stays relevant and top-of-mind.
Social Media Strategy
Social Media Advertising
Content Creation
Analytics and Reporting
Influencer Partnerships
Brand Messaging
Audience Engagement