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Asking questions as a manager: my top questions revealed

December 18, 2018 Rebecca Heidgerd Leave a comment

One of my best managers taught me the value in asking questions. It’s something I’ve taken into every job since,…

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Forget the buzzwords: Unsexy but effective keys to a successful email program

December 10, 2018 Rebecca Heidgerd 1 Comment

This post is a summary of a roundtable discussion I led at HRMI’s HR Marketing Matters in Las Vegas in…

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Opt-in language: 20 words that can change your opt-in rate

December 6, 2018 Rebecca Heidgerd Leave a comment

How much thought have you given to the opt in statement on your website? You know, that sentence before the…

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Want to charge more? The place to start is brand.

November 27, 2018 Rebecca Heidgerd Leave a comment

For small or large businesses, raising prices (or setting the right price) is always a hot topic. You don’t want…

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