Omnichannel Marketing Solutions

Anark provides manufacturers with a product innovation platform to improve communication and streamline production. Yet, while they enhanced their clients’ communication capabilities, Anark struggled to advertise their own product effectively.

Anark had recently launched a new website. Despite its fresh design, the site didn’t clearly convey what Anark did or how its solutions could benefit potential clients. As a result, it struggled with SEO performance and did not drive conversions or stand out against competitors. Anark knew it needed outside expertise and support, so they turned to Rebecca.

MacGyver Marketing’s Strategy:

Website Revamp:

  • Content Optimization: We defined technical terms, built more comprehensive product pages, and enriched them with images and visuals. All of this made it easier for potential clients to understand the value and functionality of Anark's solutions.
  • Visual Improvement: We added product images, case studies, and other engaging visuals to break up text and provide more context for clients.
  • PPC (Pay-Per-Click) Campaigns: We launched targeted PPC ads that reached the right audience with high-conversion keywords, driving traffic to the website.
  • SEO (Search Engine Optimization): We optimized the site’s content and structure to improve visibility on search engines and drive organic traffic.
  • CRO (Conversion Rate Optimization): We implemented strategies that focused on improving user experience, clarifying the messaging, and ensuring that calls to action were compelling and clear.

HubSpot Integration:

We addressed HubSpot challenges, including fixing data duplication issues and optimizing the CRM system for better lead tracking and nurturing.

Email Campaigns:

We implemented a strategic email marketing program to nurture leads and convert them into customers.

The Results

%
Growth in organic leads (YoY)
%
Expansion in qualified leads (YoY)
%
Increase in pageviews (YoY)
%
Improvement in views per active user (YoY)
%
Gain in average engagement time (YoY)

Improved Conversion Rates

The revamped website and targeted PPC efforts brought better leads who viewed more pages and spent more overall time on the site, resulting in increased conversions.

Enhanced SEO Performance

After optimizing the site, Anark’s visibility on search engines drastically improved, with a 60% YoY increase in organic traffic and a higher search engine ranking.

Stronger Brand Presence

The clear messaging and enriched visuals allowed Anark to stand out in a crowded market, positioning it as a leader in their space.

Ongoing Success

Anark continues to benefit from the omnichannel marketing experience we set up. HubSpot challenges were addressed, helping the company better track leads and manage its marketing efforts.

From Strategy to Sustainable growth

By implementing a comprehensive marketing strategy that tackled Anark’s website issues, optimized its marketing tools, and enhanced its messaging, MacGyver Marketing helped Anark achieve sustainable growth. Today, Anark continues to reap the benefits of the work done, from increased conversion rates and improved SEO to its stronger brand presence.

Client Feedback

“Rebecca and the MacGyver Marketing team have been a central part of our marketing strategy. Starting with their initial assessment of our marketing programs, I knew we were working with the right team. Rebecca brings the perfect amount of ‘been there, done that’ expertise combined with a drive to understand her customers' goals and objectives. Together with her diverse set of skilled marketing professionals, she's able to help companies in a variety of areas as much (or as little) as they need. I can't recommend Rebecca and MacGyver Marketing enough.”

—Patrick Dunfey, VP of Marketing at Anark

Interested in omnichannel marketing support? Schedule a call today.

Schedule a call