Revived Email Deliverability for an Ed-Tech Company
A leading Ed-Tech company came to MacGyver Marketing with critical email deliverability issues. They offered learners in-depth, self-paced courses to deepen their skills and boost their careers. The client was currently revamping its curriculum and website—and it needed a way to effectively reach its audience.
Its outdated sender lists and lack of strategy around deliverability resulted in less than 1% open rates. Google Postmaster sent all their emails to spam and flagged their reputation as poor. The client could not reach potential buyers, nurture leads, or even communicate with their current learners. As a result, their revenue fell. They needed a complete turnaround, and they needed it fast.
Enter MacGyver Marketing.
Rebecca and her team took them back to the basics, implementing foundational email best practices. They utilized a structured, data-driven approach to rebuild the client’s email reputation and increase its effectiveness.
MacGyver Marketing’s Strategy:
Deliverability Audit & Reputation Recovery:
- Identified the root causes of deliverability issues and assessed the sender's reputation
- Focused initial efforts solely on Gmail users, requesting them to add the company as a safe sender.
- Implemented SPF, DKIM, and DMARC authentication protocols to improve security and credibility.
List Hygiene & Segmentation:
- Cleaned the email list to remove inactive and unengaged users.
- Created an initial list of only active users and gradually expanded the list as deliverability improved.
Content & Engagement Strategy:
- Revised email content to be more relevant, engaging, and personalized.
- Optimized subject lines, email structure, and mobile responsiveness.
- Introduced A/B testing to refine messaging for better open and click-through rates.
Ongoing Monitoring & Optimization:
- Used real-time monitoring tools to track email performance and sender reputation.
- Maintained a controlled, gradual increase in email volume to sustain improvements.
- Made continuous adjustments based on engagement data to prevent future issues.
The Results
Within three months, MacGyver Marketing’s strategic interventions paid off:
Beyond Email: A Full Marketing Transformation
The success of MacGyver’s email strategy not only restored the client’s marketing effectiveness but also built trust. Six months later, the client expanded Rebecca’s role to oversee their entire marketing operation, from paid ads and SEO to social media and content marketing.
By combining technical optimizations with strategic engagement practices, MacGyver Marketing transformed the client’s email marketing from a liability to a powerhouse for growth. With improved deliverability, higher engagement, and restored revenue, the company was able to confidently scale its marketing efforts.
Want to fix your email deliverability and maximize results? Let’s talk.